About Edith Joan


Adeline likes a lot of colour - whether it's in her hair, on her clothes, or on her accessories. For as long as she can remember, she has spent her summers at festivals, enjoying live music, joyous moods and all the fun & frolics that go along with it, but she has never been a fan of having to hold anything. So she created the best bumbag she could, and before long, had sold 10 to people who asked where they were from. And so Edith Joan was born.
Since then, she has launched a full collection of bags and accessories to compliment a life of colour and fun, for everyday use and for those special occasions.